Planet Fitness Sees $400 Million Wiped from Its Value After Transgender Locker Room Scandal

‘Go Woke, Go Broke.’

Popular gym company Planet Fitness is ignoring the market lesson of Bud Light and is pushing an activist “transgender” policy that many members believe is inappropriate, if not outright unsafe for children.

Planet Fitness’ company value has declined by $400 million in five days after it banned a member who shared a photo of a ‘trans woman’ using a female locker room.

Former female customer Patricia Silva posted the viral video with a photo of the ‘trans woman’ in the female locker room.

Silva uploaded the Facebook video in early March detailing her experience at an Alaska fitness center.

“I just came out of Planet Fitness. There is a man shaving in the women’s bathroom. I love him in Christ. He is a spiritual being having a human experience,” she said.

“He doesn’t like his gender so he wants to be a woman, but I’m not comfortable with him shaving in my bathroom,” she said. “I just thought I’d say it out loud.”

She explained the incident that got her membership canceled.

“I went to planet fitness… Walked in the bathroom, and there stands a MAN shaving… I looked at him, said ‘hey’ … he looked up… and I said, ‘You are a man shaving in the women’s bathroom, and I am not OK with that’.”

“He replied… ‘Well, I’m LGB [sic]…”

“Whatever that is… nevertheless, I told him, ‘You’re a MAN and you’re invading my space!’” she said.

“He wanted to argue to justify why he can be there… I walked away…”

“I stepped out of the locker room and loudly asked the front desk, ‘Are you aware that there is a MAN shaving in the women’s bathroom… I’m not OK with that’ The two men standing at the desk, put their heads down, and their tails between their legs! As I was walking out the door…at my back, a woman shouts ‘it’s a girl’… I shouted back ‘it’s a man!” she went on.

“PF cancelled my membership and allowed the pedo to stay‼️” she added.

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Planet Fitness revoked Silva’s membership and filed a police report against her, citing her violation of gym policy by taking photos and/or videos in the locker room.

“This my friend is how planet fitness retaliated against the woman who enter the women’s locker room,” she said. “They canceled my membership because I complained that a MAN was shaving the the women’s locker room, while a young girl wrapped in a towel, naked frightened in a corner sitting on a bench.”

“I made my complaint against this man in the women’s locker room, and planet fitness canceled my membership,” she claimed.

“Yes, they did save me the time from having to do it myself but at the same time, it is not OK that they chose allowing a man in the women’s locker room, rather than to remove that spectacle from that space.”

The Planet Fitness Operations Manual appears to have a policy on allowing men pretending to be women to enter female locker rooms.

“Some members may feel uncomfortable with a transgender member using the same locker room facilities, bathrooms, showers, or other facilities/programs separated by sex [sic],” the manual states. “This discomfort is not a reason to deny access to the transgender member.”

Several commentators on social media reacted to the Planet Fitness locker room scandal with the rallying cry: “Let’s give it the Bud Light treatment.”

This refers to a now famous Bud Light boycott after a botched ad campaign involved “trans” influence Dylan Mulvaney was exposed to the public. Bud Light’s parent company Anheuser Busch lost tens of billions of dollars in market valuation in the aftermath.

Planet Fitness’ market value decreased from $5.3 billion to $4.9 billion from March 14 to March 19, and its shares are down 13.6 percent from the same date a month ago.

By Melinda Davies
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